Your Website … Did you set it and forget it?

Unlike a Ronco Rotisserie, which you can set and forget, your website needs frequent basting.

You can keep it fresh and juicy by regularly adding new content.

Why? Because you give people a reason to visit more often.

Providing valuable information builds trust and establishes your company as an authority. And when search engines detect that you’re expanding and updating your site, they’re much more likely to send traffic your way.

Seven easy ways to add original content

Articles – show off your expertise by providing helpful information

Case studies – tell customer success stories that demonstrate your unique problem-solving abilities

FAQs – anticipate and answer the concerns of customers and prospects

Press releases – announce new products, projects and services, then archive the press releases and news clippings on your site

Tips and resources – offer advice on how to get the most value from your product or service

Blog posts – share timely tidbits of industry news, trends and insights to create a dialogue with your market

Calendar of events – post seminars, webinars and trade shows, announce product launches and special promotions

Add more meat to your site and visitors will stay longer and check back frequently. They’ll also be more likely to think of you when they’re ready to purchase.

What other types of content are you showcasing on your website?