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Category Archives: Marketing tips

Your Website … Did you set it and forget it?

rotisserieUnlike a Ronco Rotisserie, which you can set and forget, your website needs frequent basting.

You can keep it fresh and juicy by regularly adding new content.

Why? Because you give people a reason to visit more often. More

Memorable marketing – how to humanize your company

Hats off to companies serious about making good products, but not to the point of taking themselves too seriously. A perfect example is Big Ass Fans, a Kentucky-based producer of … you guessed it … enormous industrial ceiling fans. More

Marketing wisdom from a fortune cookie

Quick! Look away for a moment from our train-wreck economy. Enough doom and gloom, analysis and paralysis. Here’s a bright spot, brought to you by my fortune cookie from lunch yesterday: “The simplest answer is to act.” More

Info marketing – how to be a hero and gain your customers’ trust

I walked out of the electronics store fuming. Why did the salesperson think he could bulldoze me into buying five enormous TVs? Not a specific one. He was selling me all five and hoping I’d pick one. Instead of the generic hard sell, what if he had bothered to walk me through a checklist that… More