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Category Archives: Blogging

Invisible blogging — are you accidentally doing it?

You may think your blog is working its magic. Even while you’re on vacation, current and potential customers are reading your posts and benefiting from your expertise. And your search engine rankings are on the rise, too.

Alas, that might not be so. More

Juicy blogging — 4 quick ways to write relevant posts

I hear you saying, “I’m too busy to read a blog, let alone write one.” But don’t worry. Since you’re already an expert in your business niche, you’ll need less preparation than you think. Simply keep an eye out for blog topics as you go about your usual activities and your posts will practically write… More

To blog or not to blog . . .

Are you a holdout like I was? Have you waded through too many blogs that veer off-topic and wander into “so what?” territory? Here’s why I finally jumped on the blog-wagon. I realized that, when done right, a blog is a win-win proposition. It gives customers what they need to make good buying decisions and… More