Marketing wisdom from a fortune cookie

Quick! Look away for a moment from our train-wreck economy. Enough doom and gloom, analysis and paralysis.

Here’s a bright spot, brought to you by my fortune cookie from lunch yesterday: “The simplest answer is to act.”

I have to congratulate the writer, because the statement is brilliant in its clarity.

Do nothing… and you can expect nothing.

On the other hand, take a step toward your goals and whatever the outcome, you still make progress. Either you learn and adjust your course or you gain ground. Whew, I needed that!