Juicy blogging — 4 quick ways to write relevant posts

I hear you saying, “I’m too busy to read a blog, let alone write one.”

But don’t worry. Since you’re already an expert in your business niche, you’ll need less preparation than you think. Simply keep an eye out for blog topics as you go about your usual activities and your posts will practically write themselves.

Give ’em the scoop

So do your thing – read your favorite industry publications, attend trade shows and assist customers. Then take a moment to write about what you’ve learned, presenting it in clear, customer-friendly language. This specific, relevant information is exactly what customers and prospective buyers are looking for online, and they’ll recognize your blog as a goldmine.

Try these ways of squeezing some juicy posts out of your routine:

• Comment on an industry-related news article and add a link to the original piece
• Tell the story of how your company solved a client’s problem
• Summarize trends you spot at a conference or trade show
• Post a customer-focused checklist or roundup of how-to tips

If you get stuck for a topic, your customers will likely have a few requests. You’ll also find plenty of blog support online, such as 101 Great Posting Ideas.