Tasty Marketing Tidbits

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely,” says usability guru Jakob Nielsen.

All the more reason content on your web pages must be impeccably organized and written in simple, easy-to-digest language.

See how formal language can trip you up in this clever Bizarro panel by cartoonist Dan Piraro. Scroll till you find his December 31 entry.