Tasty Marketing Tidbits

Here’s a bright spot, brought to you by my fortune cookie from lunch yesterday:  “The simplest answer is to act.”

I have to congratulate the writer, because the statement is brilliant in its clarity.

Do nothing… and you can expect nothing.

On the other hand, take a step toward your goals and whatever the outcome, you still make progress. Either you learn and adjust your course or you gain ground. Whew, I needed that!

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely,” says usability guru Jakob Nielsen.

All the more reason content on your web pages must be impeccably organized and written in simple, easy-to-digest language.

See how formal language can trip you up in this clever Bizarro panel by cartoonist Dan Piraro. Scroll till you find his December 31 entry.