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Why email marketing? My top 7 reasons . . .
Are you staying in touch with your customers? Believe me, they notice if the only contact you initiate is an invoice.
With an email newsletter, you can seize the opportunity to keep your name top of mind — in an easy, affordable and customer-friendly way.
My favorite benefits of regularly scheduled email newsletters:
1. Increase sales to existing customers
Your email list is a gold mine, loaded with folks who already know and trust you. So why spend 5 times more to attract a new customer?
2. Get the word out — fast
It’s simple to announce new pricing, products and services before your competitors know what hit them. Introduce promotions, respond to changes in the market and drive people to your website lickety-split.
3. Be well remembered
Studies show the main reason customers run off is because they feel ignored. So don’t leave the door open for your competitors by being inattentive. You can show buyers that you value and appreciate their business by staying in touch with a monthly email newsletter.
4. Eliminate printing and mailing costs
No paper, no ink, no postage. And no waste. Email marketing is not only friendly to the budget, it’s a green, resource-saving way to go.
5. Become the go-to resource
A newsletter helps you serve your customers better, by providing them with useful information. Answer frequently asked questions, offer tips, present relevant industry news. In every case you’re building stronger customer relationships while you demonstrate your capabilities. A great venue for introducing members of your staff, your newsletter can highlight their special areas of expertise, which creates warmer connections with readers and stimulates inquiries for new business.
6. Guide a stream of qualified traffic to your website
Your email newsletter gives readers a chance to follow their interests. Entice them to learn more about their choice of topics and offers by providing links to multiple points of entry on your site.
7. Get immediate and measurable feedback
Unlike most forms of promotion or advertising, an email newsletter gives you very direct response tracking – and in real time. Every time you mail an issue it generates a report that is constantly updated. You’ll see immediately who received and opened the message and what links they followed for more information.
To wrap it up with a pretty red ribbon, an email newsletter is an agile, cost-effective tool for hanging onto existing customers and increasing sales. Plus, when you add a signup box on your website, you can begin the conversation with new potential buyers as well.
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