....
Is Your Email Newsletter a Dud?
You can find out right away if your email newsletter is a smash or a dud. Bulk email services (Vertical Response, Constant Contact, etc.) give you instant gratification — statistics on how many people are opening your message and clicking through to your website.
But wait, those open and click-through rates don’t tell the whole story. The numbers only allow you to compare this month’s newsletter with last month’s. How about if you could see where your statistics stand in relation to others in your industry? More