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Category Archives: Copywriting

Your Website … Did you set it and forget it?

rotisserieUnlike a Ronco Rotisserie, which you can set and forget, your website needs frequent basting.

You can keep it fresh and juicy by regularly adding new content.

Why? Because you give people a reason to visit more often. More

Website Design and SEO Copywriting Blunders

5 common mistakes that cost you new business and repeat sales Buyers are looking for you online. Can they find you? And once they do, are you giving them what they need to make an informed buying decision? Now that 70% of all purchases start with an online search, it makes good business sense to… More

Web pages: write ’em like you speak

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely,” says usability guru Jakob Nielsen. All the more reason content on your web pages must be impeccably organized and written in simple, easy-to-digest language. More