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About the copywriting life

Bonnie Ayers Namkung headshotBased in San Rafael, north of San Francisco, Bonnie is a copywriter and marketing consultant who loves helping companies optimize their websites for improved traffic, lead generation and sales.

In addition to keyword research, online copywriting and site optimization, she enjoys turning clients’ success stories into powerful customer case studies, writing and editing newsletters and producing customer-friendly copy that supports her clients’ marketing efforts.

Community involvement

Most of Bonnie’s community service interests lie in the green arena. She serves on the Board of Directors of the San Rafael Chamber, is a former co-chair of their Green Committee and was editor of the committee’s quarterly GreenUp! newsletter. And she served on the advisory committee of EcoFair Marin, a green festival hosted in conjunction with the City of San Rafael. Looking for further insights into Marin’s civic and business issues, Bonnie attended the San Rafael Leadership Institute in 2013.

In the Old West

Bonnie started her writing career with a magazine article about Devils Tower, the rock formation where aliens land in “Close Encounters of the Third Kind.” Not a movie set, it’s a national monument in the Black Hills of the Old West, next door to her Wyoming hometown.

She went on to freelance for arts magazines, writing profiles of artists and how-to business articles. While she still occasionally crafts a magazine feature, for the most part, Bonnie combines her sales, marketing and writing experience to create results for her clients.

Before she went into business for herself, Bonnie sold computer systems to insurance brokers, worked as an accountant preparing financial statements for small businesses and wrote for a San Francisco marcom and PR agency.

Antelope, sagebrush and Tokyo

She grew up with antelope, sagebrush and cattle ranches in Moorcroft, Wyoming, population 867. After college, she moved to San Francisco and married a Tokyo native.

Bonnie grasps enough Japanese to pretend she’s following a conversation, ask for directions and not understand the answer. Her favorite pastime is getting lost and accidentally discovering fascinating people and places. She lives in Marin County, California, with her husband and two children.